The 7UP Social Strategy was a dynamic social media campaign I led as the Social Media Director for Brand New Church. The campaign focused on the biblical significance of the number seven, creating a compelling narrative that resonated with our congregation. While I didn’t design every piece myself, I led my team in developing eye-catching, innovative content across various platforms, including social media graphics, videos, and unique creative ideas that engaged and inspired our audience. Each piece was thoughtfully crafted to not only capture attention but also tell a meaningful story, driving connection and conversation. This project highlights my leadership in guiding my team to produce visually compelling, story-driven content that aligned with the church's message while effectively engaging its target audience.