Dominion is a brand identity I created for my father to help launch his own hunting and wildlife guide business. Inspired by his deep passion for hunting, and fishing, and his strong walk with God, this project reflects his personal experiences and values. The logo features an arrow encircled by four mountain peaks, symbolizing his love for bow hunting and the four states where he has successfully killed several elk. The color palette incorporates earth tones and camouflage, alongside a unique blue that my father uses on the ends of his arrows due to his color blindness, ensuring he can easily spot them in the woods. Every element of the branding was designed to tell a story about his journey, his faith, and his expertise, resulting in a visual identity that truly represents who he is and what his business stands for.